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I, Ishmael Afadi, started pureskintools.com because the skincare industry often makes clear, healthy skin feel expensive, complicated, and out of reach for everyday people.

That’s why I set out to provide simple, effective, and affordable skincare tools that empower anyone to take control of their skin at home with confidence. Along the way, we’ve built a growing community of happy customers, expanded our carefully curated product line, and received glowing feedback from people who finally feel in control of their skincare routines. We want to be the go-to destination for trusted, easy-to-use skincare tools that help people achieve radiant, healthy skin without the guesswork.